The government is launching a new campaign to try to convince the UK’s smokers that vaping is and not as harmful as smoking effectively good way to quit, in a bid to counter the scepticism generated by some scientific studies and media headlines.

Public Health England (PHE), which maintains that vaping is 95% less harmful than tobacco, is releasing a short video of an experiment which reveals the total number of sticky black tar that accumulates in the lungs of a heavy smoker, collected in a bell jar. By contrast, exact nicotine intake through vaping releases only a trace of residue.

It would be tragic if thousands of smokers who could quit by utilizing an e-cigarette are being put off due to false fears about safety, said Prof John Newton, director of health improvement at PHE.

We need to reassure smokers that switching for e-cigarette would be much less harmful than smoking. This demonstration highlights the devastating harms caused by every cigarette and helps people that vaping is more pose only a fraction of the risk.

PHE says the risks from vaping are tiny compared to smoking. Some studies that have been published focus on the health risks without looking at those of cigarettes. A lab study Birmingham University in August, for instance, claimed that vaping could harm cells in the lungs. Producing authors said they couldn’t believe e-cigarettes were more harmful than ordinary cigarettes, they suggested that over 20 or 30 years there might be a sway and urged cautious scepticism about the safety of vaping.

Martin Dockrell, head of the tobacco control programme at PHE, said all of the scientists in industry had ambitions develop health. We prefer to think of our scientists as being detached about these things, but in fact the scientists involved in this area on sides are deeply passionate about it, he said.

Studies about pay day loans of chemicals in e-cigarettes run prominently in the media content. Some were misleading and others were contradictory, said Dockrell. Individuals don’t know who to think and they believe the thing that suits them best, he explained. A smoker who finds it in order to quit may not want to believe that e-cigarettes are fewer harmful.

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